Work Theory
Two practitioners. No middle layer.
Daye
<partner>
GTM, Support, Ops, People, Product.
Nelson
<partner>
GTM, Marketing, Ops, Legal.
Agency, not dependency
Team-level AI skills transformation for people who run operations for their functions. Not a consulting retainer, not a pile of pilots. The tools, playbooks, and rails your team can run without us. What we help you build, you keep.
The loud whispers
Adoption is no longer the frontier bottleneck. Scaling is. Pilots are everywhere. Repeatable practice at volume is almost nowhere.
use AI somewhere. Only 1/3 are scaling it.
Most "AI-enabled" orgs are running isolated pilots, not transformed operations. Two-thirds haven't started scaling at all.
mckinsey · state of ai 2025
of orgs admit they don’t see meaningful bottom-line impact from AI projects.
Most “AI-enabled” organizations still can’t trace it to enterprise-level profit. The technology and executive-level conviction are real. The translation and practice layers are missing.
mckinsey · state of ai 2025
more likely that the strongest performers evolve workflows and tools, not buy into more shiny SaaS.
They're also 3× more likely to have leaders actively championing AI use, creating a champion culture and stronger team performance.
mckinsey · state of ai 2025
more likely to gain revenue than lose it from using AI.
SMB GenAI usage climbed from 23% to 40% to 58% in two years. This is the fastest uptake the U.S. Chamber has tracked since social media.
quickbooks/uchicago 2026 · us chamber/teneo 2025
The organizations that close this gap won't do it with a course library. They'll do it by redesigning how their people learn, inside the work, with peers, at the speed the tools change.
The solution
Enablement you keep. Three ways in: run it yourself, run it with us, or run it through a partner.
Tailored playbooks, a facilitator, and the skills to build. Your team learns how to operationalize technology, just by practicing an adapted version of what they already do. They keep all the material and solutions they produce, including prompt libraries, shared automations, analytics, and whatever else is technically feasible within your stack.
Built to run self-serve. Optional manager support if you want us in the room. You bring the workflows that eat the week; the kit turns them into practice a manager can keep running after we’re gone. No retainer, no dependency: the point is that you don’t need us next quarter.
Work Theory for your world: the systems your team runs on, rebuilt as something you own and evolve, not another vendor to manage.
Vertical-specific tooling and the rails underneath: internal agents, prompt and context libraries, integrations into where the work already lives. Built to complement your stack, handed over with the documentation and habits to run it without us. Developed in partnership with your employees responsible for internal technical infrastructure. Includes a free consult to help you develop a sustainable change management plan.
When you are ready to transform into an AI-native organization, we are your hands-on experts working with your teams to turn a specific AI tool into actual utility.
We become your forward-deployed architects embedded with your operators, wiring AI into the workflows that actually run the business. We stay until the new way is habit, not a slide deck to reference. You get product enablement expertise without the vendor lock-in or account manager dependency. What gets built is yours to keep and run.
You
Teams responsible for operations.
Must believe in the power of AI to transform your work for the better.
You’ve got it standing: a few power users and a backlog of pilots, but you know you’re stuck. We go straight to the people actually doing the work, build the AI-handled engine with them, then leave it as a practice management can keep running. Adoption that sticks, not a one-time pilot or words of wisdom not tailored for your reality.
Work Theory
Daye
<partner>
GTM, Support, Ops, People, Product.
Nelson
<partner>
GTM, Marketing, Ops, Legal.
Tell us the one workflow your team would feel a difference in, and we’ll start a pilot: small, real, and yours to keep.